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  1. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

  2. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

  3. In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

    The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.

  4. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  5. HHS Smoking Cessation Framework Marks Important Step in Mitigating Tobacco-Related Disease and Health Disparities

    The smoking cessation framework released by the Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation effo

  6. Research Article Research Article Research & Resources
  7. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  8. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  9. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  10. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  11. News Article News Article Research & Resources

    Black leaders and public health groups call for ending menthol cigarette sales

    Many prominent Black civil rights leaders, faith leaders, public officials, and public health experts are calling for the White House to stop delaying and en

  12. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.