Tia Taffer is responsible for managing and creating strategies for web content, experiential marketing and activism within the marketing department. She takes on this cross-functional role with a breadth of integrated marketing experience.
Before joining Truth Initiative, Taffer spent over 15 years managing brands at advertising agencies in Boston. During four of those years, she managed work done for the truth campaign at Arnold Worldwide, including the creation of the Effie award-winning campaigns “Ugly truth” in 2014 and “Unsweetened truth” in 2012, among others.
In addition to her prior experience with the truth campaign, Taffer also oversaw the strategy and creative development for marketing campaigns of national brands such as Carnival Cruise Line and Samsonite.