Dionisios “Dio” Favatas leads digital marketing for the award-winning truth youth tobacco prevention campaign and helps to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text message and email marketing across web and grassroots activities to build a national movement of “Finishers” and make this the generation to end tobacco use.
Favatas brings a wealth of experience to the lifesaving work at Truth Initiative. He has served in leadership, marketing, advertising and technology and digital strategy roles in the media and advertising industries. He has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle and Intuit, where his contributions resulted in numerous of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards.
An industry-recognized leader and digital marketing innovator, Favatas received the American Marketing Association’s “4 under 40 Emerging Leaders Award” in 2017. In 2016, he earned a spot in the Direct Marketing News “40 under 40” list and has ranked in Onalytica's top 100 lists three times since 2016. He is also a two-time Shorty Award nominee and a two-time Digiday award winner, with countless other recognitions. In addition, he’s a sitting member of the Forbes Nonprofit Council and a contributor to Forbes Community Voice.
Favatas received the 2008 Market Research Society’s Best Master Dissertation as he earned a master of science degree in strategic marketing from Cranfield University. He holds a bachelor of science degree in international business and finance from Rochester Institute of Technology.