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Caroline Joyce

Assistant Vice President and Managing Director, Advocacy

Truth Initiative


Caroline Joyce is a longtime advocate for preventing tobacco use among youth and young adults in the U.S.

Currently, she leads efforts to educate policymakers in Washington, D.C., and beyond about the toll of tobacco use and the proven public health policy and program approaches that prevent nicotine addiction and save lives. Joyce connects Truth Initiative’s work with local and state government leaders, federal agencies and Congress. She stays up to date on tobacco control policy developments and establishes collaborations with policymakers and organizations dedicated to achieving a tobacco-free generation.

Joyce is well-versed on an array of tobacco policy issues, including tobacco product flavors, smoking in the media, youth tobacco prevention media campaigns and tobacco industry tactics.

Most recently, her role has expanded to build relationships and collaborations with stakeholders working on addressing our nation’s opioids crisis.

Prior to Truth Initiative, Joyce worked for City Year, a national AmeriCorps program, on domestic and international expansion efforts and engaged members of Congress to support national service. She has worked on political campaigns at the local, state and national levels.

Truth Initiative