Harm Minimization

Truth Initiative is committed to creating a generation of Americans for whom tobacco use is a thing of the past. However, some tobacco users may be unable or unwilling to quit using these combustible products. Therefore, as we continue to work toward our ultimate goal, we also endorse the important public health strategy of harm minimization. The death and disease that flow from tobacco use can be significantly reduced if tobacco users who are unable or unwilling to quit switch as early as possible to the exclusive use of the least harmful non-combustible or medicinal nicotine delivery products.