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  1. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  2. Fact Sheet Fact Sheet Research & Resources

    What you need to know to quit smoking

    Most smokers — nearly 70 percent — say they want to quit, and recent data show an increasing number of people quitting successfully.

  3. News Article News Article Research & Resources

    The economics of tobacco: What if a pack of cigarettes cost $10?

    Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?

  4. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  5. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  6. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  7. News Article News Article Research & Resources

    What do half of America’s best beaches have in common?

    Half of the seaside destinations on an annual list of America’s top beaches are completely smoke-free.

  8. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  9. News Article News Article Research & Resources

    What do pharmacists think about their stores selling tobacco?

    To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

  10. News Article News Article Research & Resources

    What do the U.S. states with the highest smoking rates have in common?

    Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?

  11. News Article News Article Research & Resources

    What do tobacco advertising restrictions look like today?

    While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.

  12. News Article News Article Research & Resources

    How the tobacco industry is trying to infiltrate public health – and what we can do about it

    As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of