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  1. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  2. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  3. New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow

    The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re

  4. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  5. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  6. Progress ending youth tobacco use stalled - National Youth Tobacco Survey 2015

    Truth Initiative CEO Robin Koval responds to new data in the NYTS 2015.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  8. This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

  9. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

  10. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  11. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<