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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 1002 of 1002 Search Results

  1. Press Release Press
    Image of the influencers from the Quit Together campaign

    First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    … and nationally recognized youth smoking, vaping and nicotine …

    Jan. 26, 2021
  2. News Article News Article Research & Resources
    Breath of Stress Air screenshot

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

    Mar. 11, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  3. Press Release Press
    Screengrab from Breath of Stress Air Ad

    truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

    Mar. 10, 2022
  4. News Article News Article Research & Resources
    Girl vaping and texting

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

    Oct. 09, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping
  5. Research Article Research Article Research & Resources

    Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

    … epidemic Research ArticleQuitting smoking / vaping Tools TIQ This is …

    Jun. 26, 2019
    Quitting smoking / vaping
    Tools
  6. Report Report Research & Resources

    Action needed: Tobacco and pharmacies

    … had aided patients in quitting smoking and other forms of tobacco, …

    Mar. 18, 2019
    Tobacco Industry Marketing
    Retail