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  1. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  2. truth launches fake vape company “depression stick!” to make a point

    … and nationally recognized youth smoking, vaping and nicotine …

  3. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  4. Report Report Research & Resources

    Tobacco’s starring role

    … normalization and glamorization of smoking and vaping in entertainment … research tells us that smoking in movies prompts young … young people watch. Including anti-smoking and anti-vaping messages …

  5. Report Report Research & Resources

    JUUL on YouTube

    … information related to harms and risks about JUUL products on YouTube. … using social media to promote smoking E-cigarettes: Facts, stats …