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  1. Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue

    Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health

  2. 56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market

    56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes

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    Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

    … with the facts on the health risks of e-cigarettes and nicotine … where all young people reject smoking, vaping and nicotine. An … culture where young people reject smoking, vaping, and nicotine. The …

  4. News Article News Article Research & Resources
  5. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  6. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  7. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  8. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  9. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  10. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

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  12. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.