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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 420 of 491 Search Results

  1. News Article News Article Research & Resources
    cigarettes and money

    Increasing funding for state tobacco prevention key to reducing high school vaping

    Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

    Jan. 21, 2022
    Tobacco prevention efforts
    Educational Campaigns Smoking Intervention Tobacco Control Policies
  2. Press Release Press
    lone pack marlboro

    New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

    Feb. 02, 2018
  3. News Article News Article Research & Resources
    A juul at the bottom of a pool from the ditch juul ad

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

    Jan. 06, 2020
    Quitting smoking / vaping
    Tools
  4. News Article News Article Research & Resources
    menthol lit

    3 lessons on preventing loopholes in flavored tobacco restrictions

    The FDA should do the following three actions – lessons learned from failures of past tobacco regulations – to prevent loopholes in its final rules.

    Jul. 06, 2022
    Traditional tobacco products
    Menthol
  5. Research Article Research Article Research & Resources
    Girl texting

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

    May. 19, 2021
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources
    Young black man reading tobacco industry quote

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

    Oct. 16, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  7. Research Article Research Article Research & Resources
    cigarettes and money

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

    Apr. 21, 2022
    Emerging Tobacco Products
    Flavors
  8. News Article News Article Research & Resources
    American Spirit Cigarette Packs

    Why Natural American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

    Jul. 29, 2019
    Traditional tobacco products
    Organic Cigarettes
  9. Press Release Press
    at risk youth

    FDA must stop sales of all flavored products and restrict marketing and sales to protect kids

    It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t

    Nov. 09, 2018
  10. Press Release Press
    graphic warnings on cigarette packs

    Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law

    A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To

    Sep. 05, 2018
  11. News Article News Article Research & Resources
    Group of concerned teens

    E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

    New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

    Dec. 09, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

    May. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL