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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 412 of 412 Search Results

  1. News Article News Article Research & Resources
    juul pod packs multipack

    JUUL fails to remove all of youth’s favorite flavors from stores

    … than four times as likely to begin smoking cigarettes  within 18 months …

    Nov. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  2. Press Release Press
    Depression Sticks

    truth launches fake vape company “depression stick!” to make a point

    … and nationally recognized youth smoking, vaping and nicotine …

    Sep. 19, 2021
  3. Report Report Research & Resources
    e-cigarettes

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

    Nov. 13, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … information related to harms and risks about JUUL products on YouTube. … using social media to promote smoking E-cigarettes: Facts, stats …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media