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  1. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  2. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    … highly effective  truth ®  youth smoking, vaping and nicotine public … actions they are taking to address smoking, vaping and nicotine use in … in addition to the physical health risks associated with its use. The …

  3. Page

    Flavored tobacco policy resource center

    … from the harms of nicotine use and risks of addiction. The FDA must act … The dramatic drop in youth smoking since 2000 has led to … Smokers’ Perspectives on Menthol Smoking and Local Menthol Sales …

  4. News Article News Article Research & Resources

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

  5. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    … than four times as likely to begin smoking cigarettes within 18 months, …

  6. Page

    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine and the tobacco industry, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak and spread the truth about tobacco smoking, vaping, nicotine.

  7. More than $1 million pledged to help schools fight e-cigarette epidemic

    … across the country that prohibit smoking, e-cigarette, and other … use. While conventional cigarette smoking among high school students … users. The spread of e-cigarettes risks a reversal of the progress made …

  8. News Article News Article Research & Resources

    10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program

    … and administrators to address smoking, vaping and nicotine use at … their campus community to address smoking and vaping. Since 2015, the … campus task force that will assess smoking, vaping and tobacco use …

  9. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  10. New study reveals teens 16 times more likely to use JUUL than older age groups

    A first-of-its-kind study explores the rates and characteristics of JUUL use.

  11. Federal court orders FDA to issue final rule requiring graphic cigarette warnings

    … progress in reducing cigarette smoking.  Studies around the world … consumers about the health risks of smoking, preventing children and …

  12. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<