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  1. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  2. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  3. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  4. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.