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  1. News Article News Article Research & Resources
  2. States can help finish the fight against tobacco by boosting funding for tobacco prevention

    The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

  3. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

  4. 56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market

    56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes

  5. News Article News Article Research & Resources

    4 key factors the FDA must consider during its first e-cigarette review

    … harmful, than regular cigarette smoking. Many scientists and public … diseases associated with cigarette smoking. The FDA must require that …

  6. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  7. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  8. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  9. Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

    Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

  10. News Article News Article Research & Resources

    Where we stand: Raising the tobacco age to 21

    … youth will die prematurely due to smoking. Truth Initiative is … youth and young adult cigarette smoking nationwide, every day more … smokers, the transition to daily smoking will not occur until after …

  11. News Article News Article Research & Resources

    truth® exposes unexpected ways tobacco affects young people

    Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?

  12. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.