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  1. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  2. Report Report Research & Resources

    While you were streaming

    … young people aged 15-24 depict smoking prominently. Tobacco use in … are twice as likely to begin smoking as those with less. For more … people, aged 15-24 years, depict smoking prominently, the research …

  3. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  4. Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

    Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

  5. News Article News Article Research & Resources

    Where we stand: Raising the tobacco age to 21

    … youth will die prematurely due to smoking. Truth Initiative is … youth and young adult cigarette smoking nationwide, every day more … smokers, the transition to daily smoking will not occur until after …

  6. News Article News Article Research & Resources

    truth® exposes unexpected ways tobacco affects young people

    Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?

  7. Report Report Research & Resources

    JUUL on YouTube

    … information related to harms and risks about JUUL products on YouTube. … using social media to promote smoking E-cigarettes: Facts, stats …