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  1. News Article News Article Research & Resources

    Next chapter begins as tobacco control leader becomes Truth Initiative

    … Americans under 18 today are at risk of tobacco-related disease and … adults to the health effects of smoking and tobacco use. The change … communities who are most at risk of tobacco use. “We believe the …

  2. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  3. News Article News Article Research & Resources

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

  4. News Article News Article Research & Resources

    4 big concerns about selling IQOS heat-not-burn cigarettes in the US

    Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.

  5. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    … ways over many years, creating smoking rate disparities that did not … of young people starting to smoke and decreased success for … today pose an even greater risk of death and disease — …

  6. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

  7. Page

    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about tobacco and the industry behind it, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to a tobacco-free future. In short: we seek, speak and spread the truth about tobacco.

  8. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  9. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    Why are middle and high school students using e-cigarettes in the first place?

  10. More than $1 million pledged to help schools fight e-cigarette epidemic

    82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio

  11. New study reveals teens 16 times more likely to use JUUL than older age groups

    A first-of-its-kind study explores the rates and characteristics of JUUL use.

  12. News Article News Article Research & Resources

    Data suggest teens who use JUUL are not just experimenting

    More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.