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  1. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  2. CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free

    CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.

  3. News Article News Article Research & Resources

    How tobacco products harm the environment from their manufacture to consumption

    The process of growing tobacco, manufacturing tobacco products and delivering them to retailers causes severe and irreversible damage to the environment.

  4. News Article News Article Research & Resources

    33 HBCUs going tobacco-free

    Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia

  5. CDC data strengthens concerns over vaping teens turning to cigarettes

    … shows that declines in cigarette smoking remain stalled, with a slight … troubling as many of these are low-risk youth who never used cigarettes. … and the prevalence of youth smoking remains steady, JUUL Labs, …

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    Our top issues

    In our fight to end tobacco use, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use. These are our top issues.

  7. News Article News Article Research & Resources

    Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye

  8. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  9. News Article News Article Research & Resources

    4 big concerns about selling IQOS heat-not-burn cigarettes in the US

    Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.

  10. News Article News Article Research & Resources

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

  11. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about tobacco and the industry behind it, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to a tobacco-free future. In short: we seek, speak and spread the truth about tobacco.