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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 367 of 367 Search Results

  1. Page

    Truth Initiative Statement on Harm Reduction

    Sept. 28, 2021

  2. News Article News Article Research & Resources
    African American Man looking away from camera

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

    Aug. 03, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  3. News Article News Article Research & Resources
    at risk youth

    Cigarette smoking among teens down, but e-cigarette use up

    Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

    Aug. 26, 2015
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. News Article News Article Research & Resources
    juul e-cigarettes

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

    Aug. 17, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. Report Report Research & Resources
    Young people watching a movie

    Smoking in Films: 2021

    … three times more likely to start vaping. A separate study found that … in the future, and intentions to quit among current users, with … asked about previous attempts to quit e-cigarette use, 63% of current …

    Sep. 30, 2022
    Tobacco in pop culture
    Movies
  6. News Article News Article Research & Resources
    fda flavors candy

    6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products

    To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.

    Nov. 21, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors
  7. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL