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  1. News Article News Article Research & Resources

    3 ways tobacco use impacts your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  2. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  3. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  4. Page

    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.

  5. Research Article Research Article Research & Resources

    Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility

    E-cigarette products are evolving so quickly that guidance and information on disposing e-cigarette waste responsibly struggles to keep up.

  6. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  7. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Delaware 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Delaware.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Delaware 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Delaware.

  10. Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

    A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

  11. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  12. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude