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  1. Research Article Research Article Research & Resources

    Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

    New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

  2. News Article News Article Research & Resources

    Going back to school may lead to more vaping – here’s what educators and communities can do about it

    As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.

  3. News Article News Article Research & Resources

    EX Program: how employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  4. News Article News Article Research & Resources

    EX Program: How employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  5. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  6. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  7. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  8. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  9. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  10. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  11. Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

    Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

  12. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a