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  1. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  2. News Article News Article Research & Resources

    4 out of 5 youth overestimate e-cigarette or cigarette use among peers

    Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr

  3. News Article News Article Research & Resources

    Six “Teen”-rated video games that glamorize smoking

    These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the

  4. News Article News Article Research & Resources

    The new tobacco commercials: 92% of young people’s favorite shows contain smoking

    A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.

  5. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  6. News Article News Article Research & Resources

    Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

    F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

  7. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  8. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  9. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  10. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  11. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.