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5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,
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A classroom crisis: How the youth vaping epidemic is impacting teachers
As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.
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These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Smoking in movies directly influences youth smoking rates
As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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Some video games glamorize smoking so much that cigarettes can help players win
At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.
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As Oscar season kicks off, tobacco imagery still pervades movies
As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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