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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 36 of 140 Search Results

  1. News Article News Article Research & Resources
    juul pod packs multipack

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

    Nov. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  2. Fact Sheet Fact Sheet Research & Resources
    cigarette and leaf

    Tobacco and the environment

    … E-cigarette cartridges, such as JUUL pods, are single-use products … waste and the environment 3 ways JUUL harms the environment   Mar 8 …

    Mar. 08, 2021
    Harmful Effects of Tobacco
    Environment
  3. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    … Few adults start using JUUL to quit smoking, new study finds … ArticleEmerging Tobacco Products JUUL Although the maker of JUUL — the most popular e-cigarette …

    Jul. 08, 2019
    Emerging Tobacco Products
    JUUL
  4. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

    Sep. 25, 2020
    Emerging Tobacco Products
    JUUL
  5. Press Release Press
    JUUL e-cigarettes

    Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    … groups urge FDA to investigate JUUL for making unauthorized smoking … take enforcement action against JUUL for making unauthorized claims … , the health groups assert that JUUL’s current marketing campaign, …

    May. 09, 2019
  6. News Article News Article Research & Resources
    JUUL pods

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

    Apr. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Press Release Press
    Screen shot of rats from the tested on humans ad

    truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

    Aug. 26, 2019
  8. Press Release Press
    Image of JUUL and Fruit Melody Pods

    Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products

    We call upon the FDA to take a strong stand for public health by denying products that do not meet the statutory requirement that manufacturers prove their p

    Apr. 27, 2021
  9. News Article News Article Research & Resources
    JUUL e-cigarette

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

    Oct. 30, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Press Release Press

    JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

    Apr. 18, 2018
  11. News Article News Article Research & Resources
    Gavel and books

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

    May. 20, 2021
    Emerging Tobacco Products
    JUUL
  12. News Article News Article Research & Resources

    JUUL sales increase more than 600% in a year, underscoring popularity among teens

    Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

    Oct. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping