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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 36 of 116 Search Results

  1. News Article News Article Research & Resources
    juul pod packs multipack

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

    Nov. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  2. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

    Jul. 08, 2019
    Emerging Tobacco Products
    JUUL
  3. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

    Sep. 25, 2020
    Emerging Tobacco Products
    JUUL
  4. Press Release Press
    JUUL e-cigarettes

    Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

    May. 09, 2019
  5. News Article News Article Research & Resources
    JUUL pods

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

    Apr. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  6. News Article News Article Research & Resources
    JUUL e-cigarette

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

    Oct. 30, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Press Release Press

    JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

    Apr. 18, 2018
  8. Press Release Press
    Screen shot of rats from the tested on humans ad

    truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    … truth confronts JUUL and other e-cigarette … is directly confronting the role JUUL and other e-cigarette … e-cigarette manufacturers like JUUL not to test a product with …

    Aug. 26, 2019
  9. News Article News Article Research & Resources

    JUUL sales increase more than 600% in a year, underscoring popularity among teens

    Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

    Oct. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Research Article Research Article Research & Resources
    Image of a high school stairs and hallway

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    … and administrators can’t identify JUUL, making it hard to combat use in … Products E-cigarettes / Vaping JUUL Even after the Food and Drug … accurately identify a picture of JUUL, the device driving the crisis, …

    Sep. 18, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. Research Article Research Article Research & Resources
    JUUL neon sign

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

    Jan. 22, 2020
    Emerging Tobacco Products
    JUUL
  12. Press Release Press
    Mint and Menthol flavored e-cigarettes

    Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    … Must Put Kids Before Juul and Take Mint/Menthol … market would be a capitulation to Juul and other companies that created … epidemic. This is exactly what Juul and its part-owner Altria want …

    Oct. 25, 2019