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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 36 of 121 Search Results

  1. News Article News Article Research & Resources
    juul pod packs multipack

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

    Nov. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  2. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    … Few adults start using JUUL to quit smoking, new study finds … ArticleEmerging Tobacco Products JUUL Although the maker of JUUL — the most popular e-cigarette …

    Jul. 08, 2019
    Emerging Tobacco Products
    JUUL
  3. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    … Only 3% of adult smokers used JUUL to quit in past year Research … ArticleEmerging Tobacco Products JUUL JUUL claims its target customers are …

    Sep. 25, 2020
    Emerging Tobacco Products
    JUUL
  4. Press Release Press
    JUUL e-cigarettes

    Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    … groups urge FDA to investigate JUUL for making unauthorized smoking … take enforcement action against JUUL for making unauthorized claims … , the health groups assert that JUUL’s current marketing campaign, …

    May. 09, 2019
  5. News Article News Article Research & Resources
    JUUL pods

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

    Apr. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  6. News Article News Article Research & Resources
    JUUL e-cigarette

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

    Oct. 30, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Press Release Press
    Screen shot of rats from the tested on humans ad

    truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    … truth confronts JUUL and other e-cigarette … is directly confronting the role JUUL and other e-cigarette … e-cigarette manufacturers like JUUL not to test a product with …

    Aug. 26, 2019
  8. Press Release Press

    JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    … JUUL e-cigarettes gain popularity … Since 2016, the e-cigarette brand JUUL has surged in popularity among … many young people are aware of JUUL, there is low awareness that the …

    Apr. 18, 2018
  9. News Article News Article Research & Resources

    JUUL sales increase more than 600% in a year, underscoring popularity among teens

    Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

    Oct. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Research Article Research Article Research & Resources
    Image of a high school stairs and hallway

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

    Sep. 18, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. Research Article Research Article Research & Resources
    JUUL neon sign

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    … JUUL use doubles in one year, driving … ArticleEmerging Tobacco Products JUUL The percentage of young people … aged 15-34 who have ever used JUUL more than doubled between 2018 …

    Jan. 22, 2020
    Emerging Tobacco Products
    JUUL
  12. Press Release Press
    Mint and Menthol flavored e-cigarettes

    Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    … Must Put Kids Before Juul and Take Mint/Menthol … market would be a capitulation to Juul and other companies that created … epidemic. This is exactly what Juul and its part-owner Altria want …

    Oct. 25, 2019