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  1. News Article News Article Research & Resources

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

  2. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    … urge FDA to block sale of illegal JUUL-like e-cigarettes … Press … the FDA to take action  to address JUUL’s popularity among youth, …

  3. JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

  4. New study reveals teens 16 times more likely to use JUUL than older age groups

    … teens 16 times more likely to use JUUL than older age groups … Press … the more likely they are to use JUUL. In fact, the study revealed …

  5. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

  6. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  7. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  8. Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    … Altria/JUUL deal puts youth e-cigarette … track record … Press Release JUUL’s claim that it is part of the …

  9. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    … Is your kid using JUUL or another e-cigarette? Here’s … who are using e-cigarettes, like JUUL, they’re at risk for nicotine …

  10. News Article News Article Research & Resources

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

  11. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  12. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.