Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Browse by

Popular topics View more
Type

Search by keywords

× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close

Search

    Displaying 36 of 113 Search Results

  1. Research Article Research Article Research & Resources
    JUUL neon sign

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

    Jan. 22, 2020
    Emerging Tobacco Products
    JUUL
  2. Press Release Press
    Mint and Menthol flavored e-cigarettes

    Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

    Oct. 25, 2019
  3. Press Release Press
    JUUL e-cigarette

    New study reveals teens 16 times more likely to use JUUL than older age groups

    A first-of-its-kind study explores the rates and characteristics of JUUL use.

    Oct. 30, 2018
  4. News Article News Article Research & Resources
    JUUL e-cigarettes

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

    Feb. 21, 2019
    Quitting smoking / vaping
    Tools
  5. Press Release Press
    A juul at the bottom of a pool from the ditch juul ad

    New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

    Jan. 09, 2020
  6. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Press Release Press
    at risk youth

    New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

    Jan. 21, 2020
  8. Press Release Press

    Why JUUL’s decision to pull ‘all’ flavors deserves no praise

    JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

    Oct. 17, 2019
  9. News Article News Article Research & Resources

    Where are kids getting JUUL?

    Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    … Most of JUUL's Twitter followers are underage … ArticleEmerging Tobacco Products JUUL Almost half of individual users following JUUL’s official Twitter account ( …

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  12. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

    Jul. 26, 2019