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  1. Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

    truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on

  2. News Article News Article Research & Resources

    CDC shines light on teens' increasing exposure to e-cigarette ads

    Data released Tuesday by the Centers for Disease Control and Prevention indicated that 7 in 10 students in middle school and high school said they were expos

  3. Research Article Research Article Research & Resources

    National survey of college behavior shows cigarette use down but alternative tobacco use up

    Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is

  4. News Article News Article Research & Resources

    E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

    New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

  5. News Article News Article Research & Resources

    Are organic or natural cigarettes safer to smoke?

    Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.

  6. Research Article Research Article Research & Resources

    Use of multiple products dominates youth tobacco patterns

    E-cigarette use among youth increased between 2011 and 2014, but decreased in the last two years, leaving many wondering how e-cigarettes affect youth tobacc

  7. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

  8. News Article News Article Research & Resources

    State-by-state smoking trends reveal Big Tobacco’s targets

    Just about one of every five deaths in the U.S. is attributable to cigarette smoking.

  9. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

  10. News Article News Article Research & Resources

    2020 class of truth Ambassadors launch community projects

    Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

  11. The truth about opioids campaign wins Emmy award

    The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Form

  12. truth and the Vans Warped Tour take their final ride

    The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.