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Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data
he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported
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Where does e-cigarette regulation stand today?
E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record
The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.
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New data show historically low smoking rates
New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.
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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program
The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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Apply for the Truth Initiative Tobacco/Vape-Free College Program
The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.
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Helping people with HIV/AIDS quit smoking
Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re
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Our Team
![Kathy Crosby Headshot]()
Kathy Crosby
Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a
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