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#NoMentholMondays: The targeted marketing of menthols and African-American history
In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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Old tactics, new products: how big tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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From social taboo to target market: How tobacco use became a women’s issue
Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.
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State-by-state smoking trends reveal Big Tobacco’s targets
Just about one of every five deaths in the U.S. is attributable to cigarette smoking.
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Cities and states target tobacco sales with new rules in 2016
States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar
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Capitalizing on a “captive audience”: How tobacco companies targeted troops on military bases
Tobacco companies took advantage military service members—a “captive audience”—with special events and activities on and near military bases.
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The JUUL copycats that are flooding the market
What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?
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How the tobacco industry markets vaping nicotine as stress relief
Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s
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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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