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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

E-cigarette use among young people returning to pre-COVID-19 levels

The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

3 takeaways from the National Cancer Institute report on tobacco-related health disparities

A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

Some video games glamorize smoking so much that cigarettes can help players win

At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.