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  1. In yet another delay that leaves kids at risk, FDA tells court it won’t finish reviewing e-cigarette marketing applications until June 2023

    The FDA has the power and responsibility to end this public health crisis, but once again it is failing to do so.

  2. Page

    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped nearly 500,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

  3. Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  4. Curriculum
  5. Our Team

    Robin Koval

    Robin Koval is CEO and President of Truth Initiative®, the national public health organization dedicated to achieving a culture where all young pe

  6. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  7. News Article News Article Research & Resources

    Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

    False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in

  8. 2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol