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  1. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo

  2. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  3. Video Video Research & Resources

    American Spirit: Not a safer choice

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s

  4. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  5. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

  6. News Article News Article Research & Resources

    Six highlights from the Tobacco Control special issue on flavors

    With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful

  7. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

  8. Young people take back the shelves and demand that pharmacies stop selling tobacco products

    Pharmacies are a trusted source of health information and services.

  9. HUD final rule on smoke-free housing will protect millions from the dangers of secondhand smoke

    The Department of Housing and Urban Development’s (HUD) final rule announced today, requiring each agency administering public housing to implement a smoke-f

  10. News Article News Article Research & Resources

    83 schools pledge to go smoke- or tobacco-free with community college initiative

    Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.

  11. News Article News Article Research & Resources

    How big is Big Tobacco’s marketing budget?

    The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.

  12. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.