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  1. Research Article Research Article Research & Resources

    Majority of U.S. adults support banning menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun

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    Youth smoking and vaping prevention

    We use provocative, creative and innovative approaches to influence culture, inspire youth and young adults and initiate action. All grounded in research. All to achieve a future where tobacco use and nicotine addiction a thing of the past.

  3. Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Permanente in collaboration with the American Heart Association, have launched a national youth vaping prevention curriculum called Vaping: Know the truth. This free digital learning experience is being developed as part of Truth Initiative’s nationally recognized truth campaign and will be made available to schools by leading social impact education innovator, EVERFI.

    In addition to encouraging students to live vape-free lives, this self-led interactive-curriculum offers resources to help young people who are currently using e-cigarettes to quit through truth’s first-of-its-kind text message youth quit vaping program called This is Quitting already helping over 300,000 youth and young adults on their journeys to quit.

    In Vaping: Know the truth students will learn to:

    • Recognize the physiological and psychological properties of nicotine
    • Recognize the health risks associated with using e-cigarettes due to their chemical ingredients and delivery mechanism
    • Recognize that they are empowered to make healthy and informed choices, and to help others make those choices
    • And much more! Download Course Overview

    Course Topics:

    Lesson One: Know
    Lesson One
    This lesson introduces learners to the activity of vaping, invites them to reflect on their awareness and knowledge of the topic, covers a brief history of tobacco and nicotine use, and covers the ingredients present in common e-cigarettes.
    Lesson Two: Uncover
    Lesson Two
    This lesson confronts learners with the hard facts about e-cigarette companies’ marketing and advertising tactics, and debunks myths about the safety of vaping and its risks relative to smoking.
    Lesson Three: Overcome
    Lesson Three
    This lesson challenges learners to consider the dangers of nicotine addiction, reinforces addiction as a primary danger of vaping, and lays the framework for quitting.
    Lesson Four: Change
    Lesson Four
    This lesson examines positive social norms that sit opposite of vaping: self-care and quitting. It looks to refocus learners' energy on alternative behaviors while reinforcing the dangerous truths about vaping.
    Recommended Grade Levels:
    Total Time
    Vaping: Know the truth is a new course created by Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, on vaping prevention and resources to quit made available at no cost to students and teachers.

    Additional Resources

    made available through our teacher dashboard after signing up for the course

    Get started
  4. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  5. Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

    We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal

  6. Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products

    We call upon the FDA to take a strong stand for public health by denying products that do not meet the statutory requirement that manufacturers prove their p

  7. Research Article Research Article Research & Resources

    New report: Tobacco industry-funded group obscures its ties to infiltrate scientific journals

    Research by University of Bath and Corporate Accountability show that researchers affiliated with the Foundation for a Smoke Free World and its staff members

  8. News Article News Article Research & Resources

    2021 class of truth Ambassadors launch community projects

    Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

  9. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

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