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How to recruit and retain young people to get better survey results
Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.
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When is crowdsourced data most useful for research?
Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.
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'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities
“Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ
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Behind the marketing strategy that costs the tobacco industry $900k an hour
The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.
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FDA nicotine reduction plan announced today has promise, but timeline puts young lives at risk
We applaud the FDA for moving forward with a comprehensive policy toward nicotine but the timeline for implementation is far too long.
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How one student led her apartment complex to go tobacco-free
Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o
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Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars
Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i
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The surprising thing almost all Emmy-nominated dramas and comedies have in common
Almost all the finalists in the comedy and drama categories are losing when it comes to public health.
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truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth
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Where we stand: Retail tobacco marketing, price discounting and promotion
Consistent with Truth Initiative’s vision of a future where tobacco is a thing of the past, we support the following policies with regard to tobacco retail m
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How mobile marketing for e-cigarettes may be aimed at youth
E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.
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Video series aims to change the narrative about tobacco in the African-American community
A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.
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