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  1. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

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    Quit smoking and vaping tools

    Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

  3. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

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    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 150,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHJUUL to 88709

  5. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  6. News Article News Article Research & Resources

    Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

    In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi

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  8. Bronze Award

    2020 American Business Awards (Stevies)

    Achievement in Human Resources

    Bronze Stevie Winner

  9. Silver Award

    2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans