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  1. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  2. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  3. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  4. New report shows that e-cigarettes can both harm and help the smoking epidemic

    A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.

  5. News Article News Article Research & Resources

    These 10 youth-serving groups want to get smoking off movie screens

    Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues

  6. News Article News Article Research & Resources

    Tobacco and pharmacies don’t mix: Truth Initiative attends annual Walgreens shareholder meeting

    Truth Initiative Attends Annual Walgreens Shareholder Meeting where the organization will again ask the company to reconsider selling tobacco products.

  7. Tobacco and pharmacies don’t mix: Truth Initiative attends annual Walgreens shareholder meeting

    Truth Initiative Attends Annual Walgreens Shareholder Meeting where the organization will again ask the company to reconsider selling tobacco products.

  8. News Article News Article Research & Resources

    The one thing pharmacies could do to save thousands of lives

    At least 53,566 pharmacies in 2016 stocked tobacco products despite repeated calls for companies to remove tobacco from their shelves.

  9. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  10. News Article News Article Research & Resources

    Survey: Walgreens shoppers want tobacco gone from stores

    Nearly three-quarters of Walgreens shoppers say the pharmacy chain should ban the sale of tobacco products.

  11. Research Article Research Article Research & Resources

    When and where do nonsmokers encounter tobacco advertising?

    Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.

  12. News Article News Article Research & Resources

    Common smoking triggers and how to beat them

    For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.