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Children’s book encourages Native American youth to reject tobacco
Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict
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Report
Research & Resources
The importance of tobacco taxes
The research is clear — increases in tobacco taxes decrease tobacco use.
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News Article
Research & Resources
How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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News Article
Research & Resources
E-cigarettes as accessories: How vaping companies market products as stylish
The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.
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News Article
Research & Resources
What do pharmacists think about their stores selling tobacco?
To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.
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Fact Sheet
Research & Resources
The facts about women and tobacco
Every year, smoking-related diseases kill more than 200,000 women.
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News Article
Research & Resources
What are “heat-not-burn” cigarettes?
A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.
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Fact Sheet
Research & Resources
The impact of secondhand smoke
Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.
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Fact Sheet
Research & Resources
Flavored tobacco use among youth and young adults
A Truth Initiative® fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.
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Fact Sheet
Research & Resources
How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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Fact Sheet
Research & Resources
Tobacco and the environment
Tobacco use is not only a health issue, it’s also an environmental issue — cigarettes are the most littered item in the country.
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Fact Sheet
Research & Resources
Tobacco use in the military
The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.