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  1. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  2. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  3. News Article News Article Research & Resources

    What do pharmacists think about their stores selling tobacco?

    To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

  4. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  5. News Article News Article Research & Resources

    What are “heat-not-burn” cigarettes?

    A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.

  6. Fact Sheet Fact Sheet Research & Resources

    The impact of secondhand smoke

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  7. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative® fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  8. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  9. Fact Sheet Fact Sheet Research & Resources

    The truth about: Hookah

    The misperceptions of hookah as less harmful and less addictive relative to cigarettes are positively associated smoking hookah among U.S.

  10. Page

    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  11. CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free

    CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.

  12. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker