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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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How to support someone who wants to break up with their vape
Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.
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The Trump Administration’s New E-Cigarette Policy Is Sadly Deficient Leaving Menthol and Flavors Like Cotton Candy and Gummy Bear on the Market Placing Politics Ahead of the Protection of America’s Youth
The administration’s e-cigarette policy favors the very industry that has ensnared a new generation with nicotine and wrongly keeps menthol and other youth-a
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Tobacco use in New Mexico 2018
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.
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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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10 steps to successfully make a plan to quit smoking
Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.
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Child-resistant packaging comes to liquid nicotine
Liquid nicotine will soon be sold in child-resistant packages under a new federal law that The Wall Street Journal reported was “believed to be the first fed
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Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales
Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s
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truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’
truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title
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