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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

Warner Series: Surgeon General challenges youth to #FinishIt

Despite great strides in reducing cigarette smoking, tobacco use remains an important public-health challenge according to U.S.

Q&A: The importance of addressing tobacco use among Hispanic/Latino communities

Truth Initiative gains insight on tobacco use in the community and why it’s important to address it.

Tobacco is a Social Justice Issue

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Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

2022 survey shows youth e-cigarette epidemic remains a serious public health threat

Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

And the Oscar goes to…the tobacco industry

Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.