Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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  1. Gold Award

    2023 Effie Awards

    David vs. Goliath - Services

    Depression Stick

  2. Silver Award

    2023 Effie Awards

    Disease Awareness & Education: Non-Profit / Health & Wellness

    Breath of Stress Air

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    Winner Award

    2023 ANA In-House Excellence Awards

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    Quitters

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    Winner Award

    2023 ANA In-House Excellence Awards

    Branded Content

    Quitters

    5. Elf bar hyde and candy
    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

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    Donate to Truth Initiative

    Join us and support our efforts to make tobacco a thing of the past.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how top brands and organizations stand out by standing with us.

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    Why Partner With Us

  8. Sarah Shank Headshot
    Our Team

    Sarah Shank

    A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

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    Join Our Team

    At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.

  10. Steve Oyer
    Our Team

    Steve Oyer

    Steve Oyer is a seasoned Investment Executive with over 40 years of business and investment experience.

  11. Our Team

    Addisu Turi

    Addisu Turi is a senior vice president of information systems on the Information Technology team.