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  1. News Article News Article Research & Resources

    How popular are oral nicotine pouches and lozenges?

    In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

  2. Report Report Research & Resources

    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

  3. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  4. Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

    We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.

  5. News Article News Article Research & Resources
  6. truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

    truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

  7. News Article News Article Research & Resources

    5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

    Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.

  8. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

  9. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun

  10. News Article News Article Research & Resources

    Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

    False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in

  11. News Article News Article Research & Resources

    What should educators do if they catch students vaping at school?

    Here are suggestions for how best to address student tobacco use in school.

  12. News Article News Article Research & Resources

    How the tobacco industry markets vaping nicotine as stress relief

    Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s