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    Community and Youth Engagement

    Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction is a thing of the past.

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

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    Who We Are

    Truth Initiative® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.

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  6. Our Team
  7. Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath is responsible for leading the formative research and impact evaluation of the truth campaign.

  8. 2022 Annual Report

    We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

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    Featured partnerships

    We partner with some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

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    Truth Initiative Training FAQs

    Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.

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