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  1. News Article News Article Research & Resources
  2. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  3. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  4. News Article News Article Research & Resources

    #NoMentholMonday: Why menthol is a social justice issue

    The marketing of menthol cigarettes toward African Americans is a social justice issue.

  5. News Article News Article Research & Resources

    #CATmageddon: How smoking could make cat videos a thing of the past

    With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.

  6. News Article News Article Research & Resources

    #NoMentholMondays: The targeted marketing of menthols and African-American history

    In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

  7. News Article News Article Research & Resources

    Five facts about smoking and cancer on #worldcancerday

    Five facts about smoking and cancer on #worldcancerday

  8. News Article News Article Research & Resources

    Kicking off Black History Month with our first #NoMentholMonday

    Today marks the beginning of America’s 40th Black History Month.

  9. Research Article Research Article Research & Resources

    Profile of blunt users sharpens with new study

    Past month users of tobacco, alcohol, or other drugs, those who were younger (ages 18-24), Black, or male had the highest odds of reporting blunt-only or dua

  10. truth® and Vans morph culture-changing art into bold fashion statement

    When it comes to teen tobacco use, truth believes creativity speaks louder than words.

  11. News Article News Article Research & Resources

    Depression, anxiety more commonly reported by young adult menthol tobacco users

    Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a

  12. News Article News Article Research & Resources

    Child-resistant packaging comes to liquid nicotine

    Liquid nicotine will soon be sold in child-resistant packages under a new federal law that The Wall Street Journal reported was “believed to be the first fed