Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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A better way to measure a young adult’s socioeconomic status
What helps smokers stick with an Internet quit smoking program?
Majority of Natural American Spirit smokers believe brand is less harmful
Where are people still breathing the most secondhand smoke?
How online social relationships help smokers quit tobacco
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Tobacco’s economic impact estimates are based on dated studies
How humor can boost response rates in online survey research