Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
E-cigarettes as accessories: How vaping companies market products as stylish
How to quit JUUL
What do pharmacists think about their stores selling tobacco?
How are schools responding to JUUL and the youth e-cigarette epidemic?
How an email from a grieving father inspired a Fortune 500 company to fight opioids
3 elements of successful youth advocacy work
Could 2019 be the year when pharmacies finally stop selling tobacco products?