Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
Some video games glamorize smoking so much that cigarettes can help players win
6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
JUUL fails to remove all of youth’s favorite flavors from stores
The youth e-cigarette epidemic: 5 important things to know
Data suggest teens who use JUUL are not just experimenting
Teens are 16 times more likely to use JUUL than older age groups
Opioid dependence can happen after just 5 days
The unseen struggle of opioid addiction, withdrawal and treatment
Using e-cigarettes increases likelihood of using cigarettes among youth, study finds