Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
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Why Natural American Spirit cigarettes could be especially dangerous
JUUL keeps saying its popularity with young people is an accident
What is your state doing about tobacco?
Action needed: Tobacco in pop culture
Few adults start using JUUL to quit smoking, new study finds
The new tobacco commercials: 92% of young people’s favorite shows contain smoking
Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A decade of the Tobacco Control Act: Where are we now?
Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic