Quitting smoking / vaping
Most smokers — nearly 70 percent — say they want to quit, and now, the youth e-cigarette use epidemic has created a major need for information on how to quit vaping.
Research-backed and proven-effective resources are critical to fill this need and help people successfully quit smoking or vaping. At Truth Initiative, we research, develop and constantly innovate state-of-the-art resources — including BecomeAnEX, The EX Program and This is Quitting — based on the best information available. These digital tools have helped more than 800,000 people on their quit-smoking journey and enrolled nearly 40,000 people to quit vaping in just the first three months of This is Quitting.
Explore our research and resources on quitting tobacco products.
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