'Get the Filter Out' campaign targets littered cigarettes

From USA Today

Do Something, a nonprofit organization geared toward teen volunteerism and activism, is launching a campaign with truth, a youth smoking prevention campaign, to clean up cigarette butts littering the streets.

The new campaign, Get the Filter Out —  GTFO for short —  asks young Americans to sign up on Do Something to receive a free clean-up kit. Once a person signs up, he or she is also has the opportunity to win $10,000. For every 250 cigarettes an individual collects, they receive an additional entry into the scholarship lottery. The winner will be announced after the campaign ends on Sept. 30, 2015.