Senators want FTC to investigate e-cigarette flavors

From Broadcasting & Cable

Liquid nicotine with soda pop, candy and breakfast cereal flavors are leaving a bad taste in the mouths of some powerful legislators.

A group of Democratic senators led by veteran children's advocate Ed Markey (D-Mass.) have called on the chairman of the Federal Trade Commission, Edith Ramirez, to investigate liquid nicotine retailers for unfair and deceptive practices.

At the same time they sent letters to 167 retailers asking them to stop marketing to kids, and to 25 corporations whose trademarks are being used to ask them whether they were aware their brands were being used—presumably the retailer had to pay to license them—and if so why they are helping make liquid nicotine, which is addictive, more attractive to kids.

Among the companies getting the letters were Necco, Bazooka, Kellogg, General Mills, Ferrara--the makers of Atomic Fireballs, and even the Girl Scouts of America for a "Thin Mint" branded nicotine.

our take

Businesses that have spent billions developing good will with youth and parents are being co-opted by makers of flavored tobacco products. Brands like truth are fighting tobacco and we welcome corporate partners willing to take up the cause by blocking use of their brands in connection with flavored tobacco products.
Robin Koval
CEO and President