To achieve a generation free of tobacco, Truth Initiative knows that individuals and organizations must be empowered to act in their communities. Learn more about how you can counter tobacco’s influence through summits, scholarships, studies, events and more. Let’s work together to give everyone in the U.S. the chance for a tobacco-free life.
What is your state doing about the leading preventable cause of death?
Do you know where your state stands when it comes to tobacco use and prevention?
Learn Moretruth® community leaders, college leaders and ambassadors
Truth Initiative® trains and inspires young people to take action in their communities.
Learn MoreTake Action
Want to be part of a social movement that empowers young people to be the generation that ends smoking for good? Join the cause and help us fight tobacco — whether that’s by signing a petition, testing your knowledge with a quiz or posting on social media. Every action counts!
Featured Youth Fellowship Project
Writing a children’s book for Native American youth
Youth Activism Fellow Logan Brown wrote a children’s book to promote tobacco prevention among Native Americans, who smoke at higher rates than any other racial or ethnic group.
Learn MoreTrying to quit smoking?
BecomeAnEX® is a free, digital quit smoking program hosted by Truth Initiative and developed in collaboration with Mayo Clinic.
Learn MoreHow a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies
Learn MoreHelping community colleges and HBCUs go tobacco-free
Truth Initiative Youtube
Q&A: Helping college campuses go tobacco-free
Nearly all smokers start before age 27, making college campuses critical partners to reduce tobacco use in the U.S.
Learn MoreBe a part of our research
Our Schroeder Institute® conducts cutting-edge tobacco research. You can participate in studies that may help you quit smoking.
Learn Moreunexpected ways tobacco affects youth
Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?
3 ways truth is creating the first tobacco-free generation
Learn morepartner with us
We cannot achieve a tobacco-free generation on our own. We need partners who share our commitment to ending the tobacco epidemic, and want to help reach as many people as possible with the truth about tobacco use and the tobacco industry. Learn more about how you can work with Truth Initiative.