Nicole Dueffert

Vice President, Communications

Truth Initiative


Nicole Dueffert brings her own brand of “Minnesota nice” to the media relations team at Truth Initiative®. She oversees the implementation of earned media strategies that positively position the organization and its leadership, enhance its image, and protect its reputation.

Dueffert has extensive experience on Capitol Hill, in the private sector and at non-profits, including the Lupus Foundation of America, The Pew Charitable Trusts, and Campaign for Tobacco-Free Kids. She has a successful track record working with elected officials, policy experts and celebrity spokespeople – as well as corporate and foundation partners – on national marketing and education campaigns.

While at Campaign for Tobacco-Free Kids, Dueffert helped develop research-based messages and strategies for media and grassroots advocacy that led to passage of the landmark law that gave the Food and Drug Administration regulatory authority over tobacco products.