Dionisios “Dio” Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement of “Finishers” and make this the generation to end tobacco use.
Favatas brings a wealth of experience to our life-saving work at Truth Initiative®. He has served in leadership, digital strategy and programmatic roles in the media and advertising industries. He has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle, Intuit and Pfizer, where his contributions resulted in dozens of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards.
An industry-recognized leader and digital marketing innovator, Favatas, in 2016, earned a spot in the Direct Marketing News “40 Under 40” list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketing Influencers. Favatas is also an Adobe Ambassador and a member of the Forbes Nonprofit Council.
Favatas received the 2008 Market Research Society’s Best Master Dissertation as he earned a master of science degree in strategic marketing from Cranfield University. He holds a bachelor of science degree in international business and finance from Rochester Institute of Technology.