What is Zyn and what are oral nicotine pouches?

As the youth e-cigarette epidemic continues, a new type of flavored nicotine product is gaining popularity and raising public health concerns: Oral nicotine pouches and lozenges.

Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very epidemic for which it is the cause.

Quit Together Campaign Influencer Victoria

Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year. Learn why so many want to make 2021 the year to cancel vaping.

Girl viewing the vaping curriculum page on a laptop

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent need. Here’s why.

Want to Quit Vaping?

This is Quitting is the first-of-its-kind program to help young people quit vaping by offering free and anonymous help. To-date, the program has helped more than 220,000 young people on their journey to quit vaping. Text DITCHVAPE to 88709 to get started.

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Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

Jan. 27, 2021

Quitting smoking / vaping Tools

Research Article

Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

Jan. 25, 2021

E-cigarettes / Vaping

News Article

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

Jan. 22, 2021

E-cigarettes / Vaping

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EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

Feb. 16, 2021

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Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

Feb. 01, 2021

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What is Zyn and what are oral nicotine pouches?

Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

Most young e-cigarette users say they want to quit vaping in 2021

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

Want to Quit Vaping?

We are Truth Initiative

We seek, speak and spread the truth about smoking, vaping, and nicotine