our mission

we're creating the first tobacco-free generation

More U.S. facilities that offer mental health treatment services have been going smoke-...
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Smoking in the U.S. has dramatically declined in the last two decades, particularly among...
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The social acceptability of tobacco use has declined along with smoking rates over the...
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Two young tobacco control activists received $5,000 scholarships from Truth Initiative®...
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Business or Exploitation?

Exposing the tobacco industry’s exploitation of members of the military and those with mental health conditions.