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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market
A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h
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Comprehensive review provides further proof that FDA should ban menthol cigarettes
A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.
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One big way to improve the wellbeing of military veterans and caregivers
Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo
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Two distinct stories emerge from CDC survey on youth tobacco use
The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare
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Website Policies
Terms and conditions, privacy policy and DMCA notice
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What we know and don’t know about Puff Bar right now
As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.
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Where we stand: Raising the tobacco age to 21
Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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How a workplace vaping policy can help employees quit tobacco
If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u
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