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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

How the tobacco industry uses sponsored content in major media outlets to shift public perception

The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?

Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

Not Buying It: The Tobacco Industry's Rebrand

Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

Conflict of Interest

Truth Initiative policy

What do the U.S. states with the highest smoking rates have in common?

Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?

Where does e-cigarette regulation stand today?

E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.